KOREASCHOLAR

HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS

Annamária Sasné Grósz, Dávid Máté Hargitai, Zsófia Sas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.744-749

ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES

Estrella Díaz, Rocío Carranza, Carlos Sánchez-Camacho, Águeda Esteban, David Martín-Consuegra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.116

CONSUMER INNOVATIVENSS AMONG YOUNG-ADULT CONSUMERS: COMPARING EAST ASIA AND CENTRAL AND EASTERN EUROPE

Zhonghui Ding, Davor Vuchkovski, Vesna Žabkar, Morikazu Hirose, Vatroslav Škare, Đurđana Ozretić Došen, Matevž Rašković

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.68

RECONCILING MARKET ORIENTATION WITH BUSINESS LOGIC – THE ROLE OF AFFORDABILITY IN MARKETING STRATEGIES OF WESTERN MULTINATIONAL COMPANIES FOR CENTRAL AND EASTERN EUROPE

Arnold Schuh

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1143-1149

THE USE OF PRODUCT PLACEMENTS IN INTERNATIONAL COMMUNICATIONS: A CROSS-CULTURAL STUDY OF CONSUMER RESPONSE IN EUROPE AND LATIN AMERICA

Chris Halliburton, Charlotte Insa Tews

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.848-859