KOREASCHOLAR

AI-BIASED BRAND VOICE – IMPACT OF POLITICAL INCORRECTNESS ON BRAND EVALUATION

Carsten Baumgarth, Alexandra Kirkby

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.757

FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE

JungHwa Hong, Kyung-Ah Byun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.731-732

THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG

Areum Cho, Jeong Hyun Kim, Jungkeun Kim, Jooyoung Park, Aekyoung (Amy) Kim, Jihoon Jhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.662

CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS

Jungkeun Kim, Jeong Hyun Kim, Jaeseok Lee, Jihoon Jhang, Changju Kim, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.661

EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS

Jungkeun Kim, Daniel Chaein Lee, Jaehoon Lee, Jihoon Jhang, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.660

THE EFFECT OF PERCEPTION OF LUXURY FASHION WEARER ON EMOTION AND EVALUATION TOWARDS THE WEARER FROM AN OBSERVER’S PERSPECTIVE -FOCUSED ON COMPARISON BETWEEN THE REAL WORLD AND THE METAVERSE

HoiSoo Um, Eunju Ko, Boram Do

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.280

A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION

María Olmedilla, José Carlos Romeo, Cristophe Benavent, Marie Haikel-Elsabeh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.233

DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE

Junya Hayashi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.954-955

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

ELECTRONIC WORD-OF-MOUTH, INTERPERSONAL RELATIONSHIP, AND BRAND EVALUATION IN A CLOSED VIRTUAL GROUP OF FRIENDS

Hao Zhang, Xiaoning Liang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1610

THE EFFECTS OF BUSINESS TRANSPARENCY ON CONSUMER CONSCIOUS BEHAVIOR, ENVIRONMENTAL CONCERN, AND PURCHASE INTENTION: FOCUSING ON SUSTAINABLE FASHION CULTURE EVALUATION SYSTEM

Heerim Joung, Young Ju Lim, Eunha Chun, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1590-1591

BRAND MIMICRY OF LUXURY COSMETICS: CONSUMER EVALUATION AND PURCHASE INTENTION

Weiwei Zhang, Dr Min Teah, Ian Phau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1425

“A DANGER FORESEEN IS A DANGER AVOIDED.”: HOW THE SOURCE OF AN IDEA INFLUENCES MANAGERS’ EVALUATION BEHAVIOR IN OPEN INNOVATION

Laura Braun, Peter Mathias Fischer, Sven Reinecke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1227

DYNAMIC EVALUATION OF BUSINESS MODEL QUALITY

Yong-Fa LI, Ping WANG, Xiu-Hua TIAN

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1157

BACK TO THE ROOTS - THE INFLUENCE OF CHILDHOOD ENGAGEMENT ON HOSPITALITY SERVICE FAILURE EVALUATION

Marie-Christin Papen, Florian U. Siems, Werner H. Kunz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.796

EXPLORING THE EFFECTS OF SOCIAL MEDIA-BASED BRAND COMMUNITY ENVIRONMENT ON CONSUMER BRAND EVALUATION

Michael Chih-Hung Wang, Ya-Yun Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.668

FURTHER THAN MEETS THE EYE: HOW CLOSING AND OPENING EYES AFFECTS CONSTRUAL LEVEL AND UTILITARIAN AND HEDONIC PRODUCT EVALUATION

Younghwa Lee, Sukki Yoon, Kacy Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.591

THE INFLUENCE OF MULTI-MODAL SENSORY PRIMES ON CONSUMERS’ EVALUATION OF GREEN PRODUCTS

Jen-Hsien Hsu, J. Joško Brakus

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.550

THE ROLE OF IMPLICIT THEORIES AND EFFORT IN THE EVALUATION OF PRODUCTS MADE OF RECYCLED MATERIALS

Alessandro Biraglia, J. Joṡko Brakus, Ambra Brizi, Lucia Mannetti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.481

EFFECT OF PRODUCT MESSAGE TYPE (NOVELTY AND MEANINGFULNESS) ON NEW PRODUCT EVALUATION WITH SPENDTHRIFT AND TIGHTWAD CONSUMERS

Taehyun Suh, Byung Kyu Kim, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.293-297