KOREASCHOLAR

MAPPING THE EVOLUTION OF OLFACTORY MARKETING: A BIBLIOMETRIC ANALYSIS OF SCENT RESEARCH IN CONSUMER BEHAVIOR

Fangzhou Li, Katsutoshi Yada

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1146-1166

THE EVOLUTION OF BUYER-SELLER RELATIONSHIPS IN THE DIGITAL AGE: A PHILOSOPHICAL APPROACH

Erasmia Leonidou, Christiana Tsaousi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1071

ZARA: THE EVOLUTION OF THE IN-STORE EXPERIENCE, FROM MAINSTREAM TO PHYGITAL LUXURY

Valentina Bauzá Guillén, Silvia Pérez-Bou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.738

EVOLUTION OF CUSTOMER STRATEGIES IN THE OMNI-CHANNEL ERA: CAN WE REDUCE INFORMATION ASYMMETRY THROUGH DIGITALIZATION

Shinya Nakami, Changju Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.704

THE HISTORICAL EVOLUTION OF OVERTOURISM IN BARCELONA: A PROCESS TRACING AND CROSS-REGIONAL COMPARATIVE ANALYSIS WITH VENICE AND AMSTERDAM

Yewei Shang, Montserrat Pallares, Francesc Romagosa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.232-237

CONVERGING ON A NEW THEORETICAL FOUNDATION FOR MARKETING RESEARCH AND AIR TRANSPORT: RESEARCH EVOLUTION FROM 1977 TO 2022 AND AN AGENDA FOR FUTURE INQUIRY

Erasmia Leonidou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.458

FROM THE OLD TO THE NEW LUXURY AND FASHION CAPITALS: CONCEPT STORES EVOLUTION IN THE URBAN LANDSCAPE

Serena ROVAI, Cecilia Pasquinelli

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1517-1522

EVOLUTION OF DIGITAL MARKETING: THEORY AND PRACTICE FROM KEY RESOURCES

Juran Kim, Seungmook Kang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.903

THE EVOLUTION OF A NEW ONLINE DIGITAL MARKET: A MULTISTAKEHOLDER PERSPECTIVE

Mayukh Dass, Piyush Kumar, Srinivas K. Reddy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.70