KOREASCHOLAR

FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES

Ziva Chapweteka, Caryn Bridgen, Nkosivile Madinga, Nqobile Bundwini

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1085

HOW ARTS AND CULTURAL CONTENT SHAPE PLACE ATTACHMENT: A COMPARATIVE STUDY OF VISITOR EXPERIENCES IN REVITALIZED IDLE PLACES

Juhyun Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1063

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.996-10000

SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH

Dora Agapito, Chung-Shing Chan, Feifei Xu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.909

BRIDGING CULTURES: EMPOWERING TOURISTS’ INTERCULTURAL COMPETENCE BY LEVERAGING PERSONALISED DESTINATION EXPERIENCES FOR SUSTAINABLE GROWTH

Evangelia Rapti, Georgia Zouni, Dimitra-Margieta Lykoudi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.770-773

WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES

Martha Rivera-Pesquera, José Antonio Lanzguerrero

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.580-584

ENCOURAGING SUSTAINABLE DIETS: HOW IMMERSIVE EXPERIENCES SHAPE THE WILLIGNESS TO EAT BUGS

Monica Mendini, Daina Matise Schubiger, Paula C. Peter, Salvatore Maione

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.470

REVOLUTIONIZING FASHION ADVERTISING: THE ROLE OF MIXED REALITY IN LUXURY BRAND EXPERIENCES

Yihua Yu, Yeojin Choi, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.226

ATTACHED TO AR EXPERIENCES: THE ROLE OF SELF-CONSTRUAL AND EMOTIONAL INTELLIGENCE

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, Maria João Santos Coelho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.132-138

CAN THE PHOENIX STILL RISE? TRAUMATIC EFFECT OF BEIRUT PORT EXPLOSION ON LEBANESE PEOPLE’S EXPERIENCES

Myriam El Khoury Malhame, Dunia Harajli, Rafal Ohme, Dorota Reykowska, Malgorzata Jakubowska

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.923

ENHANCING CUSTOMER EXPERIENCES IN THE AUGMENTED REALITY ERA

Anqi Hu, Ruizhi Yuan, Martin J. Liu, Ruolan Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.688-689

HOW PERCEIVED FEATURES OF VOICE ASSISTANT DEVICES ENHANCE CUSTOMER EXPERIENCES AND OUTCOMES: FOCUSING ON THE ROLES OF ARTIFICIALITY AND INTELLIGENCE

Minseong Kim, Jihye Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.686-687

PERSONALIZED TECHNOLOGY SERVICE (PTS) VIA RETAILERS’ MOBILE APPS AND ITS ROLES IN OMNICHANNEL SHOPPING EXPERIENCES

Youngdeok Lee, So Won Jung, Jee-Sun Park, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.402

BEING IN VIRTUALITY: UNDERSTANDING VIRTUAL OBJECTS AND EXPERIENCES AS MEANINGFUL

Adrian Kristiansen, Frank Lindberg

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.311

INTERNET ADDICTION CONTINUUM MODERATES AUGMENTED REALITY APP EXPERIENCES

Brigitte Stangl, Margit Kastner, Dandison Ukpabi, Sangwon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1063-1064

THE DEVELOPMENT OF CULTURAL AND CREATIVE TORUISM: The MEASURING OF DESTINATION ATTRIBUTES ASSOICATED WITH EXPERIENCES, CULTURAL MEMORIES AND CONTATS

Yong-Quan Li, Chih-Hsing Liu, Wen-Qi Ruan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1601

VIRTUAL REALITY AND FASHION CULTURE CONSUMPTION: AMBIVALENT EXPERIENCES OF VIRTUAL FASHION SHOWS

Jaesuk Jung, Jihye Yu, Yuri Seo, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587

ISLAND TOURISM EXPERIENCES

Cristina Oliveira, Sérgio Moro, Ana Brochado

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1349

PAST EXPERIENCES OR NEW CREATIVE IDEAS? EXPLORING THE CONNOTATIONS OF PRODUCT AESTHETICS TO GAIN NEW MARKET SHARE

Jingyi Sun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.700-703

FIRM, CUSTOMER OR OTHERS INITIATED TOUCHPOINTS: WHICH INSTANT EXPERIENCES REALLY DRIVE BEHAVIOR AND SATISFACTION ALONG CUSTOMER JOURNEYS? - A HOLISTIC MOBILE-TRACKING APPROACH

Umut Konuş, Hugh N. Wilson, Emma K. MacDonald, Jing Li, Fred Langerak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.220-221