KOREASCHOLAR

DESIGNING AND IMPLEMENTING A LIVE DIGITAL CAMPAIGN PLANNING CAPSTONE: A FRAMEWORK FOR EXPERIENTIAL LEARNING IN MARKETING EDUCATION

Sajith Narayanan, Rohit Tiwari

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1052

EXPERIENTIAL MARKETING IN HOSPITALITY: AN IN-DEPTH ANALYSIS OF THE HOSPITAL ENVIRONMENT

Luca Buccoliero, Elena Bellio, Giulia Crestini, Elisa Solinas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.873-890