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EXPERIMENTS IN EMOTION, CO-CREATION AND TRUST

Marco Luccini, Roger Marshall, Drew Franklin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.500

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EVALUATING REAL-TIME MOBILE COUPONS VIA FIELD EXPERIMENTS

Yeohong Yoon, Jeonghye Choi, Sarang Sunder, Minakshi Trivedi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.202

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