KOREASCHOLAR

MARKETING IN STEADY-STATE ECONOMY: EXPLORATORY CASE STUDY ON PIONEERING FIRMS

Satoko Suzuki, Akinori Iwamoto, Tomoko Kawakami

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1636-1637

DO EXPLORATORY AND EXPLOITATIVE MARKETING CAPABILITIES REALLY BENEFIT FROM MARKET KNOWLEDGE DEVELOPMENT AND EXTERNAL TIES IN NEW PRODUCT SUCCESS?

Nima Heirati, Aron O’Cass

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1954-1955

AN EXPLORATORY INVESTIGATION OF THE STRATEGIC USE OF VISUAL SOCIAL MEDIA PLATFORMS BY UK FASHION BRANDS FOR MARKETING COMMUNICATION

Karinna Nobbs, Matteo Montecchi, Hannah Kontu, Kat Duffy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1472