KOREASCHOLAR

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: MEDIATING EFFECT OF INTERNAL CAPABILITY AND AS WELL AS EXTERNAL NETWORK QUALITY

Hailin Zhang, Xina Yuan, Seongsoo Jang, Xin Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.592-597

THE EFFECT OF POWER STRUCTURE IN THE NPD TEAMS ON NPD PERFORMANCE: THE EXTERNAL CONTROL PERSPECTIVE

Chiayang Mac Chang, Leinti Bei, Yung-Chien Lou

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1228-1231

A STUDY ON THE EFFECT OF VERBAL BRAND PERSONIFICATION ON CONSUMER EVALUATION IN ADVERTISING: FOCUSED ON THE INTERNAL AND EXTERNAL PERSONIFICATION

Kyounghee Chu, Doo-Hee Lee, Ji Yoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.720