KOREASCHOLAR

STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)

Helen Octavi, Adilla Anggraeni

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.844-849

THE IMPACT OF FOMO ON CONSUMER WELL-BEING ON SOCIAL NETWORKING SITES: A STUDY OF IDOL FAN CONSUMPTION ACTIVITIES

Tianyu Wang, Yi Xuan Ong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.204

FEAR OF MISSING OUT (FOMO) AMONG SOCIAL MEDIA USERS: DRIVERS FOR GRATIFICATION, POPULARITY, AND ACCEPTANCE

Akanksha Mishra, Neeraj Pandey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.539-543

THE EFFECT OF FEAR-OF-MISSING-OUT (FOMO) LADEN INFLUENCER MARKETING ON TRAVEL DESTINATION PROMOTION

Daisy Lee, Tai Ming Wut, Calvin Wan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.118