KOREASCHOLAR

WHAT MAKES A B2B FACEBOOK PAGE ENGAGING?

Anna Zarkada

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.746-760

ANTECEDENTS AND OUTCOME OF CUSTOMER ENGAGEMENT WITH THE HOTEL BRAND COMMUNITIES EMBEDDED IN FACEBOOK

Reham Touni, Woody G. Kim, Hyung-Min Choi, Mohamed Ali

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1634-1635

EXPLORING HOW BRANDS CREATE AND MAINTAIN ONLINE RELATIONSHIPS THROUGH THEIR WEBSITES, FACEBOOK AND INSTAGRAM BRAND PAGES

Luisa Pinto, Sandra Maria Correia Loureiro, Paulo Rita, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1109-1113

VARIOUS MODEL SPECIFICATIONS FOR CONCEPTUALIZING CUSTOMER ENGAGEMENT ON FACEBOOK FAN PAGES: A CASE STUDY FROM THE DINING INDUSTRY

Chaang-Iuan Ho, Ying-Hsiao Lai, Li Wei Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1069

THE ROLE OF PERCEIVED BRAND TRAITS IN INTERACTIVE CSR ADVERTISING AND CONSUMER ENDORSEMENTS ON FACEBOOK

Anne-Marie van Prooijen, Jos Bartels

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.917

HOW FACEBOOK CONTRIBUTE TO THE RE-EMERGENCE OF SUBSISTENCE MARKETS IN DEVELOPED COUNTRIES

Eva Delacroix, Béatrice Parguel, Florence Benoît-Moreau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.719

THE IMPACT OF FREQUENCY AND SPACING OF BRAND-GENERATED CONTENT ON THE DYNAMICS OF CONSUMER INTERACTION ON BRANDS’ FACEBOOK PAGES

Evaldas Jankauskas, Abhishek Nayak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.671-675

USER ENGAGEMENT IN FESTIVALS’ VIRTUAL BRAND COMMUNITIES: SÓNAR FESTIVAL TWITTER AND FACEBOOK

Lluís Garay, Soledad Morales

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.410

CORPORATE FACEBOOK AND CUSTOMER BRAND ENGAGEMENT IN KUWAIT

Mohsen Bagnied, Mark Speece, Wimmala Pongpaew

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1220

CAN YOU COUNT ON WHAT FACEBOOK FRIENDS SAY? THE EFFECT OF SOCIAL IDENTITY THREAT ON EWOM EVALUATION

Yaeri Kim, Yookyung Park, Youseok Lee, Kiwan Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.767-772

CORPORATE BRAND POSTS ON FACEBOOK THE ROLE OF INTERACTIVITY, VIVIDNESS, AND INVOLVEMENT

Markus Kick

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.120-125