KOREASCHOLAR

FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA

Rebiazina Vera, Efremova Polina, Gulakova Olga

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1357-1362

FASHION SUSTAINABILITY ADVOCACY AND MINDFUL CONSUMPTION IN THE DIGITAL AGE: AN ANALYSIS OF INSTAGRAM INFLUENCERS IN THE UK AND EUROPE

Rubab Ashiq, Marie Haikel-El-Sabeh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1350-1351

SUSTAINABILITY IN THE FASHION INDUSTRY: AN INTER-ORGANIZATIONAL APPROACH

Jose Novais Santos, Joao Mota, Cristina Baptista

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1102

DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION

Huizhuo Zhou, Antonio K.W. Lau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1086-1087

FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES

Ziva Chapweteka, Caryn Bridgen, Nkosivile Madinga, Nqobile Bundwini

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1085

BRIDGING THEORY AND PRACTICE: EFFECTIVE STRATEGIES FOR PROJECT-BASED LEARNING IN FASHION BUSINESS EDUCATION

Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1072

THE IMPACT OF DIGITAL PRODUCT PASSPORT EXPERIENCE ON BRAND LOYALTY: THE MEDIATING ROLE OF BRAND TRUST IN LUXURY FASHION

Sohee Ahn, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1060

FASHION DESIGN WITH GENERATIVE AI: EXAMINING WORK EFFECTIVENESS THROUGH SELF-DETERMINATION THEORY

Ha Youn Kim, Woojin Choi Hong, Sun Hee Kim, Youngnam Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1057

A STUDY OF GAMER IDENTITY AND WELL-BEING THROUGH COLLABORATIVE FASHION VIDEO GAME

Osmud Rahman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1039

THE TRANSITION OF THE FASHION MARKET AFTER EXIT OF LUXURY BRANDS: THE EVIDENCE FROM THE NATURAL EXPERIMENT

Vera Rebiazina, Alexander Krasnikov

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1026

UNVEILING THE POWER OF CREDIBILITY: HOW VIRTUAL INFLUENCERS SHAPE CONSUMER ATTITUDES AND PURCHASE INTENTIONS IN FASHION

Danita van Heerden, Jade Verbeek

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1021-1022

FROM INFORMATION TO INFLUENCE: HOW AUGMENTED REALITY-POWERED DIGITAL PRODUCT PASSPORTS SHAPE LUXURY FASHION PERCEPTIONS AND PURCHASE INTENTIONS

Kishokanth Jeganathan, Andrzej Szymkowiak

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.943

SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION

Eleonora Acciai, Mario Risso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.935-942

DIGITAL TRANSFORMATION AND SUSTAINABLE GROWTH: THE LUXURY FASHION SECTOR’S POST-PANDEMIC STRATEGIES

Kent Le

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.925-934

CRAFTING EXCELLENCE: HMODA GROUP STRATEGIC SUPPORT FOR LUXURY FASHION SMES

Marta Giovannetti, Elena Cedrola, Alberto Zanutto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.907

IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION

Qingxin Peng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.899-905

BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung, Dongwon Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.804

EMPIRICAL RESEARCH ON B-CORP CERTIFICATION IN THE ITALIAN FASHION INDUSTRY: IMPACT ON MARKETING AND MADE IN ITALY

Eleonora Acciai, Mario Risso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.790-799

SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION

Lynnanne Chao, Ting Chi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.786

ARTIFICIAL INTELLIGENCE AND FASHION: A BIBLIOMETRIC ANALYSIS AND FUTURE AVENUES FOR RESEARCH

Surat Teerakapibal, Yioula Melanthiou, Nuttakon Ounvorawong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.762-767