KOREASCHOLAR

SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION

Eleonora Acciai, Mario Risso

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.935-942

IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION

Qingxin Peng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.899-905

SOCIAL MEDIA AS A CSR CANVAS: A STUDY OF FASHION BRANDS’ SUSTAINABILITY COMMUNICATION

Lynnanne Chao, Ting Chi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.786

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

WHO CARES ABOUT SUSTAINABILITY ISSUES? EFFECTIVENESS OF FASHION SUSTAINABLE COMMUNICATION OF THE UNITED NATION'S #ACTNOW CAMPAIGN ON PUBLIC ENGAGEMENT

Ziyou Jiang, Jewon Lyu, Sumin Shin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.272-277

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

MATERIALISM, MORALITY, AND SKEPTICISM IN MILLENNIALS’ SOCIAL MEDIA USAGE AND COMMUNICATION: INSIGHTS FROM THE LUXURY FASHION CONTEXT

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.158-159

AN EXPLORATORY INVESTIGATION OF THE STRATEGIC USE OF VISUAL SOCIAL MEDIA PLATFORMS BY UK FASHION BRANDS FOR MARKETING COMMUNICATION

Karinna Nobbs, Matteo Montecchi, Hannah Kontu, Kat Duffy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1472