KOREASCHOLAR

THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS

Amara Singh, Neo Ligara, Marike Venter de Villiers

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.188-201

SMM AND LUXURY FASHION BRANDS IN THE CHINESE CONSUMER MARKET : THE CASE OF WECHAT

Serena ROVAI, Simone Guercini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.169-172

MULTI-CHANNEL ATTRIBUTES OF TRADITIONAL MARKET FASHION BRANDS

Jeonmi Ko, Eunju Ko, Hyun Min Kong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1459

CRITICAL SUCCESS FACTORS OF LEADING AND ASPIRING FASHION BRANDS IN THE ASIAN LUXURY MARKET - THE CASE OF KOREA, CHINA AND JAPAN

Lisa Kesper, Dayun Jeong, Eunju Ko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1022-1023