KOREASCHOLAR

SOLVING THE MAJOR PARADOX IN RESEARCH IN BUSINESS-TO-BUSINESS MARKETING: HOW TO CAPTURE FIRM-LEVEL STRATEGY HETEROGENEITIES IN INDUSTRY GENERALIZABLE MODELS

Carol M. Megehee, Arch G. Woodside

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.196-197

IN SEARCH OF LEARNING STRATEGY: THE ROLE OF ASYMMETRIC SPECIALIZATION IN EXPLAINING FIRM PERFORMANCE AMONG CHINESE HIGH-TECHNOLOGY FIRMS

Jie Wu, Siaoyun Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1204

A FIRM’S STRATEGY TO CONSUMER BEHAVIORAL DECISIONS: PERCEIVED OBSOLESCENCE AND THE TIMING OF REPLACEMENT

Yong Seok Sohn, Kun Woo Yoo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1573-1579

CHANGING VARIATION, SELECTION AND RETENTION- THE INTERPLAY BETWEEN MARKET ORIENTATION, FIRM STRATEGY AND PERFORMANCE

Henrik Sievers

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1440

INTERNATIONAL PRODUCT INNOVATION MARKETING STRATEGY: EVIDENCE OF EU SUBSIDIARY FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA, 1998-2009

Huifen Cai, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.3-20