KOREASCHOLAR

DARK SIDE OF CSR RELATED-CAMPAIGNS OF TRUE PRICES: EMOTIONS AND LOYALTY OF FOOD CUSTOMERS

Doreen Pick

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1078

CONSUMER EMPOWERMENT JOURNEYS: ADULT CHILDREN AND PARENTAL FOOD PROVISION NEGOTIATIONS IN COLLECTIVIST SOCIETIES

Amy Yau Yau, Sofia Christidi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1068

IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE! EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS

Giada Mainolfi, Letizia Lo Presti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.977

CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA

Claudia Cozzio, Francisco Santos Arteaga, Ajay Khatter, Oswin Maurer

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.906

SIGNALING EFFECTS OF FOOD PACKAGING DESIGN SIMPLICITY ON PERCEIVED LEVELS OF VARIOUS FOOD PROPERTIES

Akinori Ono, Chihiro Masuyama, Kano Toyoda, Rinko Igimi, Soma Taira, Hinata Tateno, Nanaka Watanabe

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.716

FOOD BANKS AND SOCIETY: A PSYCHOLOGICAL ANALYSIS OF MONETARY DONATIONS TO FOOD BANKS IN JAPAN

Tomio Kobayashi, Soniya Billore

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.701-703

CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE

Isaac Cheah, Anwar Sadat Shimul, Elizabeth Jackson

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.641-644

ETHICAL FOOD CONSUMPTION IN THE DIGITAL AGE: CONSUMER ATTITUDES TOWARDS DIGITALLY MONITORED ANIMAL WELFARE IN PORK PRODUCTS

Heerah Jose, Elizabeth L. Jackson, Chien Duong, Billy Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.618

THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.529

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1102-1123

DECOMPOSITION OF CONSUMER ACTUAL PURCHASE USING E-DISCOUNT THROUGH ONLINE FOOD DELIVERY SYSTEMS

Teck Weng Jee, Lisa Lee Hua Ngui, Wan Yi Chao, Sarah Supahan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1074

THE DOUBLE-EDGED SWORD OF MULTI-LABELLING IN CONSUMER FOOD BEHAVIOR

Axelle Dorisse, Karine Charry, Béatrice Parguel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1045

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1041-1042

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

FACTORS INFLUENCING USAGE BEHAVIOR OF ONLINE FOOD DELIVERY PLATFORM SERVICES DURING THE COVID-19 PANDEMIC

Mei-Fang Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.970

CHEAP OR VALUABLE?! THE INTERACTION EFFECTS OF ORIGINAL PRICE AND DISCOUNT PRESENTATION ON SUBOPTIMAL FOOD PURCHASE INTENTIONS

Hsiu-Hua Chang, Long-Chuan Lu, Tzu-Chiao Kuo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.847-848

THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION

Nikki Wingate

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.721-725

PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)

Monica Mendini, Paula C. Peter, Daina Matise Schubiger, Salvatore Maione

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.559

COGNITIVE DISSONANCE AND CONSUMER SENTIMENT INITIATED BY SOCIAL MEDIA ABOUT ALTERNATIVE FOOD SOURCES: THE CASE OF LAB GROWN MEAT

Barbara Gligorijevic, Edwina Luck

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.551-556

IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE

Inhaeng Jung, Amit Sharma

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.544-545