KOREASCHOLAR

POTENTIAL GOVERNANCE FRAMEWORK FOR A CONDOMINIUM ONCE THE LEGISLATOR ALLOWS THE TOKENIZATION OF PROPERTY RIGHTS

Ronnie Figueiredo, Fábio Cardoso, Alexandre Marques Coutinho, Ana Carolina Menino Madeira, Andrés José Zapata Pérez, Gregor Roytberg

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1337-1342

INTRODUCING CULTURAL ENTROPY AS A FRAMEWORK FOR UNDERSTANDING CULTURAL TOURISM

David Axelrod, Yawei Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1104-1105

DESIGNING AND IMPLEMENTING A LIVE DIGITAL CAMPAIGN PLANNING CAPSTONE: A FRAMEWORK FOR EXPERIENTIAL LEARNING IN MARKETING EDUCATION

Sajith Narayanan, Rohit Tiwari

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1052

FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING AND STRATEGIC ADAPTATION IN SOCIAL MEDIA MARKETING

Ankita Misra

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.853

PRODUCT DISCONTINUATION THROUGH AN RFM-BASED FRAMEWORK

Rodrigo Heldt, Cleo Silveira, João Brito, Juliana Costa, Jaiany Rocha Trindade, Vinicius Brei, Fernando Luce

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.733-734

BRIDGING STRATEGY EXECUTION: A GROWTH MAPPING FRAMEWORK FOR SME MARKETING AGILITY THROUGH BIG DATA ANALYTICS

William Walczak, Eric Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.655

THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE

Remco ‘t Hoen, Karen V. Fernandez, Catherine Frethey-Bentham

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.428-433

THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK

Shuyi Hao, Mourad Touzani

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.333

A VALUE CO-CREATION FRAMEWORK FOR UNDERSTANDING CONSUMER INTENTION TO ADOPT AI IN MOBILE BANKING

Lee Wan Qi, Thoo Ai Chin, Nur Shafeera Mohamad, Huam Hon Tat

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.154-155

VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY

Billy Sung, Chai-Yang Chang, Aysa Bahar Arjmand, Chien Duong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.29

CONVERSATIONAL MARKETING: THE CHALLENGE OF AN AUTHENTIC DIALOGUE WITH CUSTOMERS AND OTHER STAKEHOLDERS – OUTLINE OF A RESEARCH FRAMEWORK

Klaus-Peter Wiedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.998-999

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING

Rhonwyn K. Vaudrey, Eunkyung Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.349-352

FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA

Jaehun Kim, Jong-Kuk Shin, Alina Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.336-340

PROMOTING PERCEIVED GREEN BRAND TRUSTWORTHINESS THROUGH VIRTUAL REALITY: A CONCEPTUAL FRAMEWORK

Costanza Dasmi, Anna Marrucci, Faheem Uddin Syed, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.234-238

FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA

Neulonbit Oh, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.231

RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES

Robert Bowen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.140-143

IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK

Katerina G. Papakonstantinou, Artemis Panigyraki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.767-779

A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS

Siddike Md Abul Kalam, Bach Quang Ho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.613-617