KOREASCHOLAR

A VALUE CO-CREATION FRAMEWORK FOR UNDERSTANDING CONSUMER INTENTION TO ADOPT AI IN MOBILE BANKING

Lee Wan Qi, Thoo Ai Chin, Nur Shafeera Mohamad, Huam Hon Tat

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.154-155

VALIDATING THE DIGITAL TRANSFORMATION VALUE CREATION FRAMEWORK IN AUSTRALIAN AND TAIWANESE HOSPITALITY

Billy Sung, Chai-Yang Chang, Aysa Bahar Arjmand, Chien Duong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.29

CONVERSATIONAL MARKETING: THE CHALLENGE OF AN AUTHENTIC DIALOGUE WITH CUSTOMERS AND OTHER STAKEHOLDERS – OUTLINE OF A RESEARCH FRAMEWORK

Klaus-Peter Wiedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.998-999

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.656

OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING

Rhonwyn K. Vaudrey, Eunkyung Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.349-352

FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA

Jaehun Kim, Jong-Kuk Shin, Alina Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.336-340

PROMOTING PERCEIVED GREEN BRAND TRUSTWORTHINESS THROUGH VIRTUAL REALITY: A CONCEPTUAL FRAMEWORK

Costanza Dasmi, Anna Marrucci, Faheem Uddin Syed, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.234-238

FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA

Neulonbit Oh, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.231

RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES

Robert Bowen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.140-143

IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK

Katerina G. Papakonstantinou, Artemis Panigyraki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.767-779

A FRAMEWORK OF EMOTIONAL VALUE CO-CREATION IN AI-BASED CONCIERGE SERVICES FOR TOURISTS

Siddike Md Abul Kalam, Bach Quang Ho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.613-617

KOLS’ INFLUENCE ON GENERATION Z CONSUMERS IN CHINA AND FRANCE: A SELF-EXPANSION FRAMEWORK

Tingting Mo, Marie-Cécile Cervellon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.326

THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER

Heba Zahou, Guoxin Li, Mahmoud A. Eissa, Bo Lu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.86-90

UNDERSTANDING NEGATIVITY TOWARD BRANDS: A FRAMEWORK OF ANTECEDENTS OF ONLINE BRAND DERISION

Vishag Badrinarayanan, Enrique Becerra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1244

FROM SPONSORSHIP TO PARTNERSHIP: IN SEARCH OF A PARTNERSHIP PORTFOLIO FRAMEWORK IN THE SPORTS INDUSTRY

Sabrina C. Thornton, Benjamin Dehe, David R. Bamford

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1086

A MULTILEVEL CONCEPTUAL FRAMEWORK FOR NONLINEAR EFFECTS OF SOCIAL CAPITAL IN SALES MANAGEMENT

Huy Nguyen, Ngoc Luu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.835-836

CONSUMER DISPOSITIONS IN MULTICULTURAL CONTEXTS: A FRAMEWORK PROPOSITION

Mariana Bussab Porto-da-Rocha, Sergio Garrido Moraes, Miriam Taís Salomão, Vivian Iara Strehlau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.773

ALLIANCE PORTFOLIO CONFIGURATION, KNOWLEDGE DEVELOPMENT, AND INNOVATION: THEORETICAL FRAMEWORK AND EMPIRICAL EVIDENCE

Shichun Xu, Erin Cavusgil

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.718-719

EXPLORING THE CONCEPT OF BEAUTY IN CONSUMER RESEARCH: A MULTIDISCIPLINARY FRAMEWORK & RESEARCH AGENDA

Marina Leban, Benjamin Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.707