KOREASCHOLAR

KOLS’ INFLUENCE ON GENERATION Z CONSUMERS IN CHINA AND FRANCE: A SELF-EXPANSION FRAMEWORK

Tingting Mo, Marie-Cécile Cervellon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.326

EXPLORING CONSUMERS’ ATTITUDINAL RESPONSE TO TERROR ATTACKS: AN EXPLORATORY STUDY CONDUCTED IN FRANCE AND ISRAEL

Tali Seger-Guttmann, Shaked Gilboa, Judith Partouche-Sebban

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.730-731

CROSS NATIONAL RE-INVESTIGATION OF CONSUMER INVOLVEMENT FOR CORPORATE AND PRODUCT ADS: EVIDENCE FROM FRANCE, PAKISTAN AND USA

Rohail Ashraf, Noël Albert, Dwight Merunka

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.281

ALCOHOL MARKETING REGULATION: A COMPARISON BETWEEN FRANCE & THE UNITED KINGDOM

Tom Farrel, Benoît Lecat

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1731-1736