KOREASCHOLAR

SUSTAINABLE FASHION IN ACTION: EXPLORING GEN Z AND MILLENNIALS’ PERCEPTIONS OF COLLABORATIVE CLOTHING CONSUMPTION IN CANADA

Eric Li, Asfiya Taji

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.691

IDENTIFYING THE MULTIDIMENSIONAL VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS

Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.574-578

MATERIAL VS. EXPERIENTIAL SELF-GIFTING: THE ROLE OF CONTEXTUAL FACTORS IN MILLENNIALS AND GEN Z’S LUXURY CONSUMPTION

Sanghee Kim, Hyo Jung (Julie) Chang, Robert Paul Jones, Tunmin (Catherine) Jai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.303

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1059

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY

Emily Rathbone, Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027

DOES GEN Z SEEK INDIVIDUALITY? EXAMINING THE SUBCONSCIOUS CONFORMITY IN FASHION CONSUMPTION BEHAVIOUR

Ka Lai Kalis Wan, Ngan Yi Kitty Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.905

BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE

Sampa Anupurba Pahi, Anuj Jain

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.608-610