KOREASCHOLAR

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1059

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY

Emily Rathbone, Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027

DOES GEN Z SEEK INDIVIDUALITY? EXAMINING THE SUBCONSCIOUS CONFORMITY IN FASHION CONSUMPTION BEHAVIOUR

Ka Lai Kalis Wan, Ngan Yi Kitty Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.905

BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE

Sampa Anupurba Pahi, Anuj Jain

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.608-610