KOREASCHOLAR

DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES

Shuyi Hao, Julia Pueschel, Bernd Schmitt

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.924

BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY

Ankita Misra, Tam Duc Dinh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.30

GENERATIVE ARTIFICIAL INTELLIGENCE AS A CATALYST FOR REVITALIZING HOSPITALITY SPIRIT: SUSTAINING THE CORE OF HUMAN-CENTRIC SERVICE

Hsuan Hsu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.360