KOREASCHOLAR

AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE

Jinsu Park, Hye-Young Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.914-915

INVESTIGATING CONSUMPTION MOTIVATIONS FOR FASHION RENTALS AMONG GENERATION Z CONSUMERS IN CHINA

Fenfang Qiu, Magnum Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.906

ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE IN GENERATION Z

Mustika Sufiati Purwanegara, Nila Armelia Windasari, Fitri Aprilianty, Reinaldy Agung Pramudhita, Muhammad Fakhrul Rozi Ashadi, Hasbian Fauzy Perdhana

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.782-787

KOLS’ INFLUENCE ON GENERATION Z CONSUMERS IN CHINA AND FRANCE: A SELF-EXPANSION FRAMEWORK

Tingting Mo, Marie-Cécile Cervellon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.326