KOREASCHOLAR

GENERATIVE AI IN FASHION ADVERTISING: EXAMINING CONSUMER ATTITUDES AND BEHAVIOURAL RESPONSES

Courtney Chrimes, Charlene Gallery, Xiaoqian Shen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.17

FROM INTERACTION TO IMPACT: INVESTIGATING THE ROLE OF GENERATIVE AI IN FACILITATING CONSUMER WELL-BEING

Behzad Foroughi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.13

HOW DOES EMPATHETIC AND AGENTIC AI TECHNOLOGY IMPACT CONSUMERS’ PERCEIVED CONTROL?

Lijun Xie

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.38

BLURRING THE BOUNDARIES: GENAI’s ROLE IN SHAPING CONSUMER IDENTITY

Ankita Misra, Tam Duc Dinh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.30

GENERATIVE AI FOR CONTENT MARKETING: HELPFUL OR HARMFUL?

Risqo Wahid, Joel Mero, Paavo Ritala

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.893-894