KOREASCHOLAR

WHAT DRIVES PERCEPTIONS OF BRAND LUXURY WITH GEN Z? AN EXPLORATORY STUDY OF GERMAN CONSUMERS

Carolin Müller, Fernando Fastoso, Anja Spilski

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1059

WHAT DRIVES REPUTATION OF GERMAN BUSINESS SCHOOLS? AN ANALYSIS OF THE PERCEPTIONS OF ACADEMICS

Sarah Isabel Mahr, Manfred Schwaiger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1502-1503

POSITIONING OF A GERMAN MBA PROGRAMME IN THE INTERNATIONAL MARKET

Ralf Schellhase

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1858

DISPERSED REPUTATION – A VALUABLE BENEFIT FOR FIRMS? AN EMPIRICAL STUDY OF GERMAN DAX 30 COMPANIES

Johanna E. Eberhardt

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1429-1434

CORPORATE REPUTATION AND THE COST OF EQUITY CAPITAL - AN EMPIRICAL ANALYSIS OF GERMAN DAX30 COMPANIES

Benjamin Pfister

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1362-1363

RELATIONSHIP ORIENTATION AS THE KEY FOR SUCCESSFUL SINO-GERMAN COMMUNICATION

Wencke Gülow, Wolfgang Fritz

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.860-865