KOREASCHOLAR

IDENTITY ALIGNMENT IN CAMPAIGNING: FIELD-EXPERIMENTAL EVIDENCE FROM GERMANY

Ceren Cinar, Frederik Ferié, Florian Foos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.562

HOW SOCIAL MEDIA COMMUNICATION EFFECTS ON MASS VS. LUXURY FASHION BRANDS’ SUSTAINABLE MARKETING: A CROSS CULTURAL STUDY BETWEEN KOREA AND GERMANY

Hyun Min Kong, Alexander Witmaier, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1588-1589

BRAND MANAGEMENT IN SMALL- AND MEDIUM-SIZED FIRMS PERSPECTIVES FROM RUSSIA AND GERMANY

Irina Trushnikova, Wolfgang Fritz

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.825-829