KOREASCHOLAR

HOW GIFT FAILURES AFFECT GIVERS’ FEELINGS OF SOCIAL EXCLUSION AND SUBSEQUENT CHOICES

Dong Lv, Zi Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.386-389

CONSUMER SIGNALING IN GIFT GIVING

Thammasat Business School, Theeranuch Pusaksrikit

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1114-1121

CONSUMER REACTIONS TO NEGATIVE ONLINE REVIEW: THE ROLE OF FRIENDSHIP STRENGTH AND GIFT GIVING CONSUMPTION

Abigail X. Luo, Lisa, C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1073

FOOD GIFT-GIVING BEHAVIOR IN CHINESE CULTURAL: THEORY OF CONSUMPTION VALUES

Lin Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.577