KOREASCHOLAR

VOTING WITH YOUR WALLET: ON THE RELATIONSHIP BETWEEN POLITICAL IDEOLOGY AND GLOBAL BRAND PERFORMANCE

Timo Mandler, Burcu Sezen, Andres Alberto Barrios Fajardo, Jieke Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.940

THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE

Mark Cleveland, Boris Bartikowski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.316

THE MEDIATING ROLES OF PERCEIVED VALUE AND RISK ON GLOBAL BRAND PURCHASE: EVIDENCE FROM TWO EUROPEAN COUNTRIES

Živa Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos, Vesna Žabkar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.584

ANTICIPATED EXPERIENCE OF GLOBAL BRAND: THE ROLE OF BRAND POPULARITY

Ibrahim Abosag, Barbara Čater, Vesna Žabkar, Anthony Grimes, Oleskii Bekh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.576

WHY RECOMMEND LOCAL RATHER THAN GLOBAL BRAND ONLINE?

Li Zheng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.430

SYMBOLIC CONSUMPTION, CULTURE, AND GLOBAL BRANDS: COMPARING BRAND CONSUMPTIONS IN BOGOTÁ AND LONDON

Sandra Preciado, Yüksel Ekinci, Nicoletta Occhiocupo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1597-1602

CONSUMER LOCAL-GLOBAL IDENTITY, BRAND ORIGIN, AND CODE-SWITCHED AD EFFECTIVENESS AMONG MONOLINGUALS

Ying-Ching Lin, Kai-Yu Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.719

“IT’S CHURCH BUT NOT AS YOU’VE KNOWN IT”: CONSTRUCTING A GLOBAL CHURCH BRAND

Jeaney Yip, Susan Ainsworth

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.181