THE EFFECT OF BELT AND ROAD INITIATIVE GLOBALIZATION TOWARD THE INTERNATIONAL TRADE AND EQUALITY
Mustika Sufiati Purwanegara, Nurrani Kusumawati, Rosmini Omar, Nur Azam Anuarul Perai, Reinaldy Agung Pramudhita
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.490-494
MARKETPLACE GLOBALIZATION AND SHIFTING BRAND PERCEPTIONS: THE ROLE OF PERCEIVED BRAND GLOBALNESS AND CULTURAL SYMBOLISM
Timo Mandler, Fabian Bartsch, C. Min Han
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1223