UNBOXING THE BLACK BOX OF GOVERNANCE STRUCTURE IN CROSS-SECTOR PATNERSHIP
Jihye Kim, Jiwon Song, Dhruba, Borah
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.738
MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA
Ryuta Ishii
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.98