KOREASCHOLAR

IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK

Katerina G. Papakonstantinou, Artemis Panigyraki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.767-779

A MARKETING ANATOMY IN A LASTING RECESSION: THE CASE OF GREECE

Prokopis K. Theodoridis, George J. Avlonitis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1371-1376

ADVERTISING MESSAGES BEFORE AND DURING THE ECONOMIC RECESSION IN GREECE

Athanasios Kouremenos, Christos Livas, Markos Tsogas

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.175-179