KOREASCHOLAR

THE FIT BETWEEN MESSAGE FRAMING AND ENVIRONMENTAL KNOWLEDGE IN GREEN ADVERTISING: THE MEDIATING ROLE OF PERCEIVED AUTHENTICITY

Jian Gao, Zhen Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.700

EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM

Kyeongwon Kwon, Jaejin Lee, Cen Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.692

GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING

Ser Zian Tan, Lin Yang, Wee Hong Loo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.690

THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION

Sumin Kim, Hongwei He, Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.693-698

EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING

Tae-Im Han, Haesun Park-Poaps

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1017-1018

EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH

Thomas Freudenreich, Elfriede Penz

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.810-814

JUST TELL ME HOW, NOT WHY: HOW CULTURE-RELEVANT EMOTIONS ACTIVATE THE MESSAGE CONCRETENESS EFFECT IN GREEN ADVERTISING

Tae Hyun Baek, Sukki Yoon, Yeonshin Kim, Seeun Kim, Yung Kyun Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.25

CULTURE AND ASSERTIVENESS IN GREEN ADVERTISING

Yeonshin Kim, Sukki Yoon, Tae Hyun Baek, Yung Kyun Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.660