KOREASCHOLAR

BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung, Dongwon Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.804

MY HEART BEATS FOR GREEN OR DOES IT? THE MODERATING EFFECT OF STRESS ON SUSTAINABLE PURCHASES IN ONLINE FASHION STORES

Hoffren Jyri, Holopainen Jani

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.679

THE DOUBLE-EDGED IMPACT OF LUXURY FASHION BRAND PERSONALITY: CONSUMER REACTIONS TO GREEN INITIATIVES AND GREENWASHING

Jungwon Kim, Youngju Jung, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.85-89

“CAN YOU BELIEVE THAT?” – ON FASHION BRANDS GREEN COMMUNICATIONS AND GEN Z’S PERCEPTION OF BRAND CREDIBILITY

Emily Rathbone, Alessia Grassi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1026-1027

RESEARCH ON KNOWLEDGE TYPES TO ENCOURAGE CONSUMER ATTITUDE FOR GREEN FASHION

Hyun Min Kong, Heeju Chae, Eunju Ko, Ralf Schellhase

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1229-1230