EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT
Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese, Kyeongwon Kwon
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.48-49
EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM
Kyeongwon Kwon, Jaejin Lee
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.46-47