KOREASCHOLAR

HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS

Matthew Lunde, Amin Rostami, Marat Bakpayev

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.995-996

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

THE INFLUENCE OF MULTI-MODAL SENSORY PRIMES ON CONSUMERS’ EVALUATION OF GREEN PRODUCTS

Jen-Hsien Hsu, J. Joško Brakus

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.550

HABITUAL PURCHASE OF GREEN PRODUCTS AND QUALITY OF LIFE – EVIDENCE FROM AUSTRALIA

Diandra Jessica, Fazlul K. Rabbanee, M. Quaddus

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.848-849