KOREASCHOLAR

WHEN SILENCE SPEAKS: THE ROLE OF GREENHUSHING IN FASHION BRAND PERCEPTIONS

Dongjae (Jay) Lim, Jeongah Shin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.442

IS “GREENHUSHING” INDEED DESIRED BY HOTEL GUESTS? THE RELATIONSHIP BETWEEN CORPORATE (CSR) COMMUNICATION AND HOTEL GUESTS’ INTENTIONS TO BEHAVE UNETHICALLY IN THE CONTEXT OF HOLIDAY BEHAVIOR AND THEIR ATTITUDES TOWARDS CSR COMMUNICATION

Andrea Ettinger, Sonja Grabner-Kräuter, Shintaro Okazaki, Ralf Terlutter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.688