KOREASCHOLAR

A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL

Sunaina Kapoor, Saikat Banerjee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1089

A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS

Heejung Park, Matthew Lunde

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.317-321

A GROUNDED THEORY APPROACH TO EXPLORING THE PHENOMENON OF SELLER MANIPULATIONS OF ONLINE PRODUCT REVIEWS

Chunyu Li, Ling Peng, Geng Cui

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1538-1551