KOREASCHOLAR

GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR

Atsuko Inoue

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1311

WHY DOES USAGE FREQUENCY INFLUENCE THE INTENTION TO REUSE MEMBERSHIP SERVICE? THE MODERATING ROLE OF REGRET AND GUILT

Sunghyun Jang, Sebum Park, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.597

DO MORAL EMOTIONS MAKE PEOPLE RESPONSIBLE CONSUMERS? A PRELIMINARY INVESTIGATION OF INCIDENTAL GUILT AND SHAME

Maggie Y. Chu, Frederick H.K. Yim, Lisa C. Wan, Elisa K.Y. Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.491

ADVERTISING GUILT-LADEN TOURISM PRODUCTS: BEYOND CULTURAL DIFFERENCES

Isabella Soscia, Girish Prayag, Ozlem Hesapci

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1104