KOREASCHOLAR

KEY DIMENSIONS OF AI-POWERED VOICE ASSISTANTS AS RELATED TO PERCEIVED CONTROL, FLOW, CONSUMER HAPPINESS, AND BRAND LOYATLY

Jennifer Huh, Hye-Young Kim, Garim Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.916-917

THE EFFECT OF CUSTOMIZATION EXPERIENCE ON CONSUMERS’ HAPPINESS AND PURCHASE INTENTION AND THE MEDIATING ROLES OF AUTONOMY, COMPETENCE AND AUTHORSHIP

Ha Youn Kim, Yuri Lee, Erin Cho, Sunyang Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.907-911

HOW DECLUTTERING AND ORGANIZING ENHANCE CONSUMERS’ HAPPINESS? A MULTICULTURAL EXPLORATION THROUGH THE KONMARI METHOD

Charlotte Gaston-Breton, Hsin-Hsuan Meg Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.830

HAPPINESS AND THE ASYMMETRIC MOTIVATION BEHIND EXPERIENTIAL AND MATERIAL PURCHASES

Sofia Kousi, Flora Kokkinaki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1365-1370