KOREASCHOLAR

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.729-730

UNDERSTANDING THE DIMENSIONS OF CONSUMER HEALTH GOALS: WHAT DO CONSUMERS WANT TO ACHIEVE THROUGH HEALTH?

Maiko Sakai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.726-727

THE SPILLOVER EFFECT OF COMMERCIAL CONDOM ADVERTISING ON DATING APPLICATION PREFERENCE AND PUBLIC HEALTH

Jingwen Liu, Yu Ma, Peiliang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.719-720

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.650

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

WHEN YOU COME TO KNOW OF A FAMILIAR BRAND’S INVOLVEMENT IN SOCIAL, HEALTH, AND ENVIRONMENTAL ISSUES: NAVIGATING INNER CONFLICT IN CONSUMERS’ MORAL DECISION PROCESSES

Christine Huan, Jiyun Kang, Jisu Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.55

THE DRIVERS OF ORGANIC FOOD AND INSTANT FOOD PURCHASE INTENTION: AN INVESTIGATION OF FOOD CHOICE BASED ON THE RELIGIOSITY AND HEALTH CONSCIOUSNESS OF SOUTH KOREAN CONSUMERS

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1403-1405

DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING

Hojoon Choi, Temple Northup, Leonard N. Reid

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1257

TRAINERS’ PHYSICAL APPEARANCE AND SERVICE REGISTRATION INTENTION: THE MODERATING ROLE OF HEALTH REGULATORY FOCUS

Sangchul Park, Shinhyoung Lee, Hyun-Woo Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1140-1141

ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY

Jeeyeon Kim, Alex Jiyoung Kim, Wooyong Jo, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.907-908

CREDIBILITY OF ANTI-SMOKING MESSAGES ON THE EFFECTIVENESS OF HEALTH WARNING MESSAGES: THE MEDIATING ROLES OF PERCEIVED HEALTH AND SOCIAL RISKS

Murat Aktan, Paul Chao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.961-966

NEUROMARKETING AND THE EFFECTIVENESS OF PUBLIC HEALTH ADVERTISING

Joanne M Harris, Joseph Ciorciari, John Gountas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.565-566

A CONTENT ANALYSIS OF USA FOOD AND BEVERAGE ADVERTISEMENTS ON CHILDREN’S TELEVISION: FOCUS ON HEALTH PROMOTION AND OTHER PERSUATION TECHNIQUES

Kanae Suzuki, Michelle R. Nelson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.233-229

RESPONSES TO THE POLLUTION HAZE: THE IMPACT OF ENVIRONMENTAL AND HEALTH CONSCIOUSNESS ON CONSUMPTION BEHAVIOUR

Hao Zhang, Yidan Wang, Shiquan Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.345-347

TWO HEALTH CLAIM REGULATORY SYSTEMS IN JAPAN: THE IMPACTS ON CONSUMER EVALUATIONS OF FOOD PRODUCTS

Makoto Ono, Akinori Ono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.339

A STUDY OF HEALTH AND WELLNESS MARKETING OF SUPERMARKETS IN JAPAN

Shinya Nakami

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.211-214

PRIVATE HEALTH DATA DISCLOSURE – A REPEATED SCENARIO DESIGN TO INVESTIGATE THE WILLINGNESS TO PROVIDE DATA ACCESS TO INSURANCE COMPANIES

Antje Niemann, Verena Rapp

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.97-98

THE IMPACT OF FOSHU (FOOD FOR SPECIFIED HEALTH USES) SYSTEM ON FOOD EVALUATIONS IN JAPAN

Makoto Ono, Akinori Ono

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2150

AUTHENTICITY, SOURCE DISCLOSURE AND CO-CREATOR IDENTITY: THE POTENTIAL OF ADVERTISING CO-CREATION FOR PUBLIC HEALTH CAMPAIGNS

Davide Christian Orazi, Max Nikolaus Theilacker

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.876-888

TOTAL MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND NEW HEALTH CARE SERVICES IN THE SUPPLY CHAIN

Chun-Lan Chang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.229-240