KOREASCHOLAR

TRUST THROUGH TRANSPARENCY: HOW AI DISCLOSURE LEVELS SHAPE CONSUMER ADOPTION IN HEALTHCARE

Xiaoan Li, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.588

THE IMPACT OF PSYCHOLOGICAL AND PHYSICAL DISTANCE ON THE ADOPTION OF ARTIFICIAL INTELLIGENCE IN HEALTHCARE: A CONSTRUAL LEVEL THEORY PERSPECTIVE

Wantong Xia, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.460

EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA

Jinwon Kim, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.334-349

‘STAND BY YOU’: AI-DRIVEN HEALTHCARE MARKETING FOR ENHANCED PATIENT ENGAGEMENT

Akanksha Mishra, Neeraj Pandey

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.178-181

THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR

Joonheui Bae, Erin Cho, Minjung Cho, Sung Hun Kevin Bae, Mark Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1095

The Impact of ACO Principle and Healthcare Consumerism on Patient Satisfaction with Healthcare Providers

Jae Min Jung, Kyeong Sam Min

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1356