KOREASCHOLAR

DIGITAL HUMAN AVATAR’ HUMANNESS IN THE METAVERSE EXHIBITION: THE ROLE OF IMMERSION AND PERCEIVED HERITAGE

Wang Yeunju

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1015

RESEARCH ON THE TOURIST EXPERIENCE OF REVITALIZING THE CULTURAL HERITAGE OF THE MACAU HOTEL CENTRAL

Cultural Heritage Revitalization, Ruoying Li, Xinyuan Zhao, Zizhen Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.455

WEAVING STORIES OF PRESTIGE: LEVERAGING KENTE HERITAGE AND NARRATIVE STRATEGIES IN LUXURY BRAND ADVERTISING

Sharon Nunoo, Eddie Ruofei Chen, Morolake Dairo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.331

HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION

Jeongbin Whang, Jae-Young Oh, Sohyeon Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.225

IDENTIFYING AND TESTING ON-SITE STIMULI AT INDUSTRIAL HERITAGE TOURISM DESTINATIONS IN THE DIGITIZATION CONTEXT

Qiushi Gu, Wanting Liu, Minglong Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1066

BRANDING FAMILY-OWNED CRETAN WINERIES: THE ROLE OF HERITAGE

Maria Psimouli, Styliani Kladou, Ilias Kapareliotis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1435-1456

FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY

Serena Rovai, Silvia Ranfagni

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.263-267

LUXURY BRAND IDENTITY AND HERITAGE IN TRANSITION IN LUXURY CAPITALS: THE CASE OF CHRISTIAN DIOR

Joëlle Lagier, Silvia Ranfagni

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1512-1516

A STAKEHOLDER APPROACH TO HERITAGE MARKETING STRATEGY

Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1348

CREATING COMPETITIVE BRAND ADVANTAGE VIA CONNECTING AND DISCONNECTING HISTORICAL EPOCHS THROUGH HERITAGE BRANDS

Tatiana Anisimova, Olof Brunninge

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1258-1260

ANALYSING INFLUENCERS IN CONSUMER-BRAND RELATIONSHIP FOR HERITAGE BRAND IN PERSONAL CARE CATEGORY BY CONDUCTING SYMMETRIC, CAUSAL AND ASYMMETRIC TESTS

Monica Khanna, Isaac Jacob, Krupa Rai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1686-1687

DIGITAL CULTURAL HERITAGE MARKETING: THE ROLE OF DIGITAL TECHNOLOGIES IN CULTURAL HERITAGE VALORIZATION

Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei, Marica Laudano

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1062-1063

A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION

Pantea Foroudi, Maria Teresa Cuomo, Mohammad M. Foroudi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.966-967

CUSTOMERS’ PERCEPTION OF HERITAGE AND AUTHENTICITY IN LUXURY FASHION BRAND: A STRUCTURAL PATH DIAGRAM

Cristiano Ciappei, Lamberto Zollo, Andrea Boccardi, Riccardo Rialti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.438

ACHIEVING COMPETITIVENESS IN AN EMERGING HERITAGE REGION; EXAMINING THE ROLE OF TRUST AS A CRITICAL ANTECEDENT TO HERITAGE TOURISM DEVELOPMENT

Claire McCamley

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.308-316

THE UNKNOWN LEGACY EFFECT: ASSESSING THE EXPLICIT AND IMPLICIT RELATION OF CORPORATE BRAND HERITAGE ON BRAND ATTACHMENT

Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner, Levke Albertsen, Michael Schiessl, Frank Buckler

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.182

THE EFFECT OF PERSONAL VALUE AND SATISFACTION TO THE TOURISTS’ LOYALTY OF SAUNG ANGKLUNG UDJO AS CULTURAL HERITAGE TOURISM DESTINATION IN INDONESIA

Siddhiq Amarullah Ramadhani, Riandhita Eri Werdani, Fitri Aprilianty, Nurlia Balqish, Fitria Insi Aulani, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2143-2148

MARKETING OF THE HERITAGE PUGUR HAND EMBROIDERY ART IN INDIA

S. Vasanthi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.956-969