KOREASCHOLAR

HETEROGENEITY IN INTERNAL REFERENCE PRICE FORMATION: SOME PRELIMINARY FINDINGS

Isabel Son, Jean-Pierre van der Rest

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.518

SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES

Yeongbae Choe, Hyesun Kim, Jooa Baek, Sangsuk Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.587-588

INTEGRATING TRAVELERS’ HETEROGENEITY IN SUBSCRIPTION CHOICE PROCESSES THROUGH HYBRID CHOICE MODELLING: AN APPLICATION TO THE SWISS RAILWAY MARKET

Salvatore Maione, Lisa Maria Schiestel, Reto Hofstetter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1286-1292

HETEROGENEITY IN INDUSTRY-UNIVERSITY R&D COLLABORATION AND FIRM INNOVATIVE PERFORMANCE

Jun-You Lin, Chih-Hai Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.721

THE DIFFERENTIAL EFFECTS OF WOM COMMUNICATION AGAINST MASS COMMUNICATION ON INDIVIDUAL CONSUMER PREFERENCE AND CONSUMER HETEROGENEITY

Jaihak Chung, Youngchan Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.956

GENDER HETEROGENEITY IN THE EVALUATIONS OF STORE ENVIRONMENTAL CUES, STORE LOVE AND LOYALTY

Jasmine A.L. Yeap, T. Ramayah

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.61-62

ANTECEDENTS OF SUBJECTIVE KNOWLEDGE DEVELOPMENT AND IMPACTS ON FIRST TIME BUYING AND RE-PURCHASING PREFERENCE HETEROGENEITY: EVIDENCE IN THE CHINESE CAR MARKET

Lixian Qian, Didier Soopramanien

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.350-351