KOREASCHOLAR

MEASURING PERCEIVED INTERNAL MARKETING AND EMPLOYEE ENGAGEMENT IN HIGHER EDUCATION INSTITUTIONS

Evdoxia Kyriacou, Anna Zarkada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.459-460

NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN

Bruno M. Ferreira, José L. Abrantes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1113

ANALYZING FACTORS THAT INFLUENCE BRAND RESONANCE AMONG ALUMNI (AS PAST CUSTOMERS) TO DEVELOP BRAND EQUITY FOR HIGHER EDUCATION BRANDS

Monica Khanna, Isaac Jacob, Anjali Chopra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.385

BRAND ARCHITECTURE IN HIGHER EDUCATION: COULD IT WORK IN NEW AND DEVELOPING UNIVERSITIES?

L Spry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.57-61

COLLABORATION WITH HIGHER EDUCATION INSTITUTIONS (HEIs) FOR SUCCESSFUL FIRM INNOVATION

Hakil Moon, Babu John Mariadoss, Jean L. Johnson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.255-259