KOREASCHOLAR

INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET

Wun-Han Chan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1017

MARKETING CHALLENGES IN PROMOTING GARMENT WASTE RECYCLING: LESSONS LEARNT FROM NGOS IN HONG KONG

Magnum M. L. Lam, Zeyu Liu, Christina W. Y. Wong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.699

DIGITALIZATION AND AI IN ADVERTISING: INSIGHTS FROM HONG KONG AND ISTANBUL

Julie Bilby, Gül Şener, Eda Öztürk, Kara Chan, Şafak Şahin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.436

TOO MUCH INFORMATION? CONSUMER DATA AND ONLINE PRIVACY IN HONG KONG

Julie Bilby, Vicky Wing Kei Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.898-899

PRACTITIONER VIEWS OF CREATIVITY AND DIGITIZATION IN THE HONG KONG ADVERTISING INDUSTRY

Julie Bilby, Kara Chan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.148

CAN BUYING FAKES MAKE YOUA BAD PERSON? THE (RE)SIGNIFICATION OF CONSUMER MORAL IDENTITY THROUGH ENGAGING IN COUNTERFIETING IN HONG KONG

Magnum Lam, Wing-sun Liu, Cliff Liu, Eric Li

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1593-1596

CITY BRANDING THROUGH CINEMA: CREATING HONG KONG’S POSTCOLONIAL IDENTITY

Steven Chen, Eric Chuan-Fong Shih

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1043

HOW DO HONG KONG LOCALS PERCEIVE THE BENEFITS OF CHINESE TOURISM? A RESIDENT STUDY

Phillip Wassler, Kam Hung, Markus Schuckert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.810-824