KOREASCHOLAR

CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM

Brandon Reich, Hong Yuan, Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.741-742

SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATION OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)

Kwang Ho Lee, Chih-Lun Yen, Choongbeom Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.966-970

THE EFFECT OF ANTHROPOMORPHIC BRAND ROLES AND IMPLICIT THEORIES ON CONSUMER RESPONSES

Bing Han, Liangyan Wang, Xiang (Robert) Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1311-1312

SHOW ME YOUR RESPONSIBILITY, I´LL TELL YOU WHO YOU ARE: EXPLICIT AND IMPLICIT EFFECTS OF BRAND SUSTAINABILITY ON BRAND REPUTATION, PERCEIVED VALUE AND BRAND-RELATED INTENTIONS

Klaus-Peter Wiedmann, Evmorfia Karampournioti, Levke Louise Albertsen, Steffen Schmidt, Sascha Langner, Michael Schießl

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1249-1250

FIXED OR MALLEABLE: THE ROLE OF IMPLICIT THEORIES IN THE DOMAIN OF BEAUTY

Natalie T. Faust, Lewis Lim, Neil Gains

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.705-706

THE ROLE OF IMPLICIT THEORIES AND EFFORT IN THE EVALUATION OF PRODUCTS MADE OF RECYCLED MATERIALS

Alessandro Biraglia, J. Joṡko Brakus, Ambra Brizi, Lucia Mannetti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.481

ASSESSING THE EXPLICIT AND IMPLICIT EFFECT OF ATHLETE SPONSORSHIP ON ATTITUDINAL ASSOCIATIONS TOWARD A SPONSOR BRAND

Steffen Schmidt, Matthias Limbach, Sascha Langner, Philipp Reiter

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1735

BRAND PLACEMENT EFFECTIVENESS: EXPLORING THE ROLE OF POSITIVE EMOTIONS AND IMPLICIT ATTITUDES

Anvita Kumar, George Balabanis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.723-724

THE UNKNOWN LEGACY EFFECT: ASSESSING THE EXPLICIT AND IMPLICIT RELATION OF CORPORATE BRAND HERITAGE ON BRAND ATTACHMENT

Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner, Levke Albertsen, Michael Schiessl, Frank Buckler

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.182

SCALABLE AND USER FRIENDLY ON-LINE IMPLICIT TOOL TO TEST EMOTIONAL PERCEPTIONS OF BRANDS, ADS & CELEBRITIES

Rafal Ohme, Manabu Mori

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1313-1314

EXPLORING EXPLICIT AND IMPLICIT FRAMING EFFECTS ON BRAND KNOWLEDGE ENHANCEMENT - THE CASE OF SUSTAINABILITY ADVERTISING USING ECOLABELS

Steffen Schmidt, Sascha Langner, Klaus-Peter Wiedmann, Janina Haase, Stefan Behrens

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.922