KOREASCHOLAR

THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY

Tetsuma Emmaru

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849

IDENTITY ALIGNMENT IN CAMPAIGNING: FIELD-EXPERIMENTAL EVIDENCE FROM GERMANY

Ceren Cinar, Frederik Ferié, Florian Foos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.562

CORPORATE SOCIAL RESPONSIBILITY IN THE GLOBAL VILLAGE: THE ROLES OF GLOBAL IDENTITY AND CONSTRUAL LEVEL

Yuhosua Ryoo, Kacy Kim, Fareeha Wan, Sukki Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.501

LUXURY BRAND IDENTITY AND HERITAGE IN TRANSITION IN LUXURY CAPITALS: THE CASE OF CHRISTIAN DIOR

Joëlle Lagier, Silvia Ranfagni

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1512-1516

EXPLORING POLITICAL BRAND IDENTITY AND POLITICAL BRAND IMAGE IN NON-PARTY CONTEXTS FROM A MULTI-STAKEHOLDER PERSPECTIVE

G. Armannsdottir, C. Pich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.996-1003

THE DESIRE FOR A NEW FACE: THE EMERGENCE OF COSMETIC SURGERY TOURISM IN CHINA AND THE TRANSFORMATION OF SOUTH KOREAN NATIONAL IDENTITY

Hyun Jeong Min, Eric Ping Hung Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.824-829

IDENTITY AND CONSUMER PREFERENCES OF TRANSYLVANIAN HUNGARIANS

Annamária Sasné Grósz, Zoltán Veres

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.755-766

INFORMATION-BASED AND CONFORMITY-BASED DELIGHT OF ONLINE TRIBALISM: THE EFFECT ON SELF- AND SOCIAL IDENTITY MODERATED BY USER ACTIVENESS

Jie Meng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.609-612

CONSUMPTION COMMUNITY AND SOCIAL IDENTITY

Kyuho Lee, Melih Madanoglu, Do-Hee Kim, Byung-Jin Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.24

CAN BUYING FAKES MAKE YOUA BAD PERSON? THE (RE)SIGNIFICATION OF CONSUMER MORAL IDENTITY THROUGH ENGAGING IN COUNTERFIETING IN HONG KONG

Magnum Lam, Wing-sun Liu, Cliff Liu, Eric Li

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1593-1596

KEBAYA INDONESIA AS NATIONAL IDENTITY PERCEIVED BY YOUNGSTERS IN JAKARTA

Effy Zalfiana Rusfian, Ixora Lundia Suwaryono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1349-1351

CITY BRANDING THROUGH CINEMA: CREATING HONG KONG’S POSTCOLONIAL IDENTITY

Steven Chen, Eric Chuan-Fong Shih

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1043

CAN YOU COUNT ON WHAT FACEBOOK FRIENDS SAY? THE EFFECT OF SOCIAL IDENTITY THREAT ON EWOM EVALUATION

Yaeri Kim, Yookyung Park, Youseok Lee, Kiwan Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.767-772

CONSUMER LOCAL-GLOBAL IDENTITY, BRAND ORIGIN, AND CODE-SWITCHED AD EFFECTIVENESS AMONG MONOLINGUALS

Ying-Ching Lin, Kai-Yu Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.719

ALIGNING IDENTITY AND BEHAVIOR IN LUXURY WATCH RETAIL: UNDERSTANDING THE FRONT REALITY OF SALES STAFF IN LUXURY WATCH BOUTIQUES AS A STARTING POINT

Fabio Duma, Christine Hallier Willi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.416-424

THE ROLE OF SOCIAL IDENTITY, GROUP NORM, SOCIAL INFLUENCE ADOPTING SOCIAL MEDIA FOR SHOPPING

Seungsin Lee, Younghee Lee, Eunjung Lee, Jungkun Park

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1699-1700

ENTREPRENEURSHIP: A DYNAMIC CO-CREATION OF ROLE IDENTITY AND SOCIAL IDENTITY

Maria Isabel de Gomez, Jikyeong Kang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.948-949

AUTHENTICITY, SOURCE DISCLOSURE AND CO-CREATOR IDENTITY: THE POTENTIAL OF ADVERTISING CO-CREATION FOR PUBLIC HEALTH CAMPAIGNS

Davide Christian Orazi, Max Nikolaus Theilacker

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.876-888

CONCEPTUALIZING INTERACTION PROCESSES THROUGH THE LENS OF POSITION, IDENTITY AND ROLE

Sharon Purchase, Ray Da Silva Rosa

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.636-637

COUNTRY OF ORIGIN BRANDING: INTEGRATING COLLECTIVE MEANING WITH IDENTITY AND IMAGE

Roderick J. Brodie, Maureen Benson-Rea, Christopher J. Medlin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.88-109