KOREASCHOLAR

THE IMPACT OF INDUCED AWE ON ETHICAL TOURIST BEHAVIORS

Sun-Hwa Kim, Seeun Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1124-1128

IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION

Athanasios Poulis, Anastasios Panopoulos, Prokopis Theodoridis, Ann-Kathrin Schmitt

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1070

THE IMPACT OF CO-CREATION ON PSYCHOLOGICAL WELL-BEING AND FUTURE CO-CREATION INTENTION: A CROSS-COUNTRY COMPARISONS BETWEEN UNITED KINGDOM, CANADA, AND AUSTRALIA

Kai-Yu Wang, Wen-Hai Chih, Hope Wilfred Banda, Dinarti Tarigan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1063

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE

Vera Butkouskaya, Junfeng Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.991-992

A COMPARATIVE STUDY ON ESPORTS CONTENT VIEWERSHIP IMPACT FACTORS: FOCUSING ON THE NUMBER OF LIVE STREAMING USERS AND HIGHLIGHT VIEWS OF LEAGUE OF LEGENDS LCS, LEC, AND LCK

Jongho Kim, Joungeun Park, Kihan Kim, Kyubin Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.952-953

THE IMPACT OF IT AFFORDANCE ON CUSTOMER ENGAGEMENT IN LIVE COMMERCE

Songyuan WU

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.950

THE IMPACT OF THEME PARK VISITORS' HUMAN CROWDING AND EMOTION: DISNEYL AND VS. CHIMELONG

Hui Luo, Zengxian Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.938

IMPACT OF RETAILERS’ GOAL-DIRECTED MOTIVATIONAL PROMOTIONS ON CUSTOMERS’ PARTICIPATION

Takashi Teramoto, Hiroyuki Tsurumi, Eiji Motohashi, Takashi Watanabe, Shin Sato, Takuma Kobayashi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.845

THE RESULTS OF RESEARCH TO DETERMINE THE IMPACT OF PRODUCT PACKAGING ON PURCHASING DECISIONS BY EYE TRACKING

Boldbaatar Gonchigjav, Purevsuren Boldbaatar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.774-780

AI-BIASED BRAND VOICE – IMPACT OF POLITICAL INCORRECTNESS ON BRAND EVALUATION

Carsten Baumgarth, Alexandra Kirkby

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.757

DIFFERNCES IN ENVIRONMENTAL AWARENESS AND MASS MEDIA IMPACT ON INTENSION TO INSTALL PV AS AN ENVRIONMENTALLY FRIENDLY PRODUCT BY AGE

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.668-672

UNCOVERING THE IMPACT OF GENDER LABELS ON CLOTHING PERCEPTIONS AND PURCHASE INTENTIONS: AN EXPERIMENTAL ONLINE SURVEY

Paula Küffner, Andreas Graefe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.611-612

INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT IN BRAND’S METAVERSE

Muniba Rauf, Xiaolin Li, Heikki Karjaluoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.583

LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?

Wuxia Bao, Emma Beuckles, Liselot Hudders, Shubin Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.533-534

THE IMPACT OF DIGITAL FASHION MARKETING STIMULUS ON CONSUMER PURCHASE INTENTION: A COMPARATIVE ANALYSIS OF CHINESE AND KOREAN DATA

Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.514

THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS

Jungsik Son, Yeyi Liu, Dionysius Ang, Aristeidis Theotokis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.427-431

THE IMPACT OF THE NUMBER OF CROWDFUNDING ROUND ON CONSUMER RESPONSES AND THE FUNDING SUCCESS

Jaekang Heo, Inyoung Chae, Ahyoung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.413-414

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS

Justin F. McManus, Sergio W. Carvalho, Valerie Trifts

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.369

THE IMPACT OF COVID-19 ON ONLINE SEARCH ADVERTISING MARKET

Sehyun Lee, Dongyoung Jeong, Kyeonghan Bae, Jaunghyun Hwang, Alex Jiyoung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.368