KOREASCHOLAR

SHOW ME YOUR RESPONSIBILITY, I´LL TELL YOU WHO YOU ARE: EXPLICIT AND IMPLICIT EFFECTS OF BRAND SUSTAINABILITY ON BRAND REPUTATION, PERCEIVED VALUE AND BRAND-RELATED INTENTIONS

Klaus-Peter Wiedmann, Evmorfia Karampournioti, Levke Louise Albertsen, Steffen Schmidt, Sascha Langner, Michael Schießl

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1249-1250

ASSESSING THE EXPLICIT AND IMPLICIT EFFECT OF ATHLETE SPONSORSHIP ON ATTITUDINAL ASSOCIATIONS TOWARD A SPONSOR BRAND

Steffen Schmidt, Matthias Limbach, Sascha Langner, Philipp Reiter

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1735

THE UNKNOWN LEGACY EFFECT: ASSESSING THE EXPLICIT AND IMPLICIT RELATION OF CORPORATE BRAND HERITAGE ON BRAND ATTACHMENT

Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner, Levke Albertsen, Michael Schiessl, Frank Buckler

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.182

EXPLORING EXPLICIT AND IMPLICIT FRAMING EFFECTS ON BRAND KNOWLEDGE ENHANCEMENT - THE CASE OF SUSTAINABILITY ADVERTISING USING ECOLABELS

Steffen Schmidt, Sascha Langner, Klaus-Peter Wiedmann, Janina Haase, Stefan Behrens

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.922