KOREASCHOLAR

MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES

Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.563

TEAM VARIATION AND TEAM CONVERGENCE AS DRIVERS OF IMPROVISATION IN NEW PRODUCT DEVELOPMENT

Kyriakos Kyriakopoulos, Marcel van Birgelen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.139

TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs

Artemis Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.300-305