MARKET ORIENTATION IN EMERGING MARKETS: NEW PERSPECTIVES FROM INDUSTRIAL ORGANIZATION AND ECONOMIC SOCIOLOGY
Matevž Rašković, Maria M. Smirnova, Vera Rebiazina, Maja Makovec Brenčič, Zhonghui Ding, Petra Došenović Bonča
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2056-2069
COLLABORATIVE COMMUNICATION AND MARKETING PERFORMANCE IN INDUSTRIAL MARKETS: MODERATING EFFECTS OF OPPORTUNISM
Byeong-Joon Moon
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.568-581