KOREASCHOLAR

TECHNOLOGICAL INNOVATIONS IN SPORTS: EXPLORING WEARABLE TECHNOLOGY’S IMPACT ON CONSUMER BEHAVIOR

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.533-534

UNLEASHING WORD-OF-MOUTH POTENTIAL FOR AI-DESIGNED INNOVATIONS THROUGH ADVERTISING

Qi Yao, Qiuyan Wan, Wenkai Zhou, Jiachen Zhao

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.385

THE ROLE OF RELATIONAL CAPABILITIES IN RADICAL INNOVATIONS

Kyriakos Kyriakopoulos, Paul Hughes

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.63-68

BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM

Jukka Hemilä

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1251-1254

A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS

Feng Zeng Xu, Emily Ma, Yun Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.710-714

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.212

CONSUMER INNOVATIVENESS AND ADOPTION OF ECO-INNOVATIONS – AN INDIAN STUDY

Pradipta Halderpradip, Tommi Laukkanen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.73-77

A CONCEPTUAL MODEL OF BARRIERS TO DATA-DRIVEN BUSINESS INNOVATIONS

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.714-715

AVOIDING LATE ADOPTION OF DIGITAL INNOVATIONS: A CONFIGURATIONAL PERSPECTIVE

Sara F. Jahanmir, Graça Miranda Silva, Jérémy Küper, Luis Filipe Lages

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.710-711

RELATIONSHIP-BASED PRODUCT INNOVATIONS: EVIDENCE FROM THE GLOBAL SUPPLY CHAIN

Ruey Jer “Bryan” Jean, Daekwan Kim, Daniel C. Bello

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.260

REDESIGNING MARKETING RESOURCES FOR PRODUCT INNOVATIONS -– THE EVIDENCE FROM POLISH COMPANIES

Maciej Mitrega

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.87-91

CONSUMER ADOPTION / REJECTION DECISIONS IN SEEMINGLY SIMILAR SERVICE INNOVATIONS:THE CASE OF THE INTERNET AND MOBILE BANKING

Tommi Laukkanen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.716-717

SATISFIED AND UNWILLING – EXPLORING COGNITIVE AND SITUATIONAL RESISTANCE TO INNOVATIONS

Sven Heidenreich, Tobias Krämer, Matthias Handrich

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.584

WHAT ARE YOU AFRAID OF? CONTRASTING RISK PERCEPTIONS OF TECHNOLOGY-BASED SERVICE INNOVATIONS IN INTER-ORGANIZATIONAL SETTINGS

Stefanie Paluch, Nancy Wuenderlich

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.339-340