KOREASCHOLAR

PAYMENT WITH BITCOIN? TAKE MY MONEY! HOW INNOVATIVE PAYMENT METHODS INFLUENCE CONSUMERS’ PURCHASE INTENTION

Stephan Traut

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1004-1009

CROWDFUNDING: AN INNOVATIVE DIGITAL APPROACH TO FINANCE AND PROMOTE ART

Natalia Maehle

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.936-937

A SALES PREDICTION MODEL FOR INVESTOR RELATIONS OF AN INNOVATIVE DIGITAL BUSINESS START-UP

Sungha Jang, Jae-Eun Kim, Jongik Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.18

HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING?

Min-Sook Park, Jongkuk Shin, Yong Ju

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1499

WHEN RAINDROPS TURN TO THE SUN SHINING MARKET INTELLIGENCE AND INNOVATIVE BUSINESS MODELS CREATION IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.666-670

THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS

Abea Sippel

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.603-607

THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS

Hyeasinn Song, Jeeyeon Kim, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.601-602

THE ROLE OF CONSUMER’S PERCEIVED VALUE IN EVALUATING THE INNOVATIVE PRODUCT

Isaac Cheah, Min Teah, Anwar Sadat Shimul, Hyo Jin Eom

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.599-600

DAVID VERSUS GOLIATH “DELUXE”: INNOVATIVE APPROACHES OF NICHE ENTREPRENEURS AND WHY THEY FLOURISH IN THE BIG SHADOW OF MAINSTREAM LUXURY

Fabio Duma, Maya Gadgil

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1494-1502

TOWARDS A SUSTAINABLE & GREENER TOMORROW: AN INNOVATIVE ENTREPRENEURIAL APPROACH FOR GENERATION OF GREEN ENERGY FROM BIOMASS WASTE

Neeraj Sharma, Hari Krishnan G, Rajat Agrawal

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1336

INNOVATIVE BUSINESS MODELS AND SUSTAINABILITY ENTREPRENEURSHIP: CASE OF THE RUSSIAN ECOPRENEURIAL FIRMS

Tatiana Ershova,, Elena Gafforova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.938-940

EMBEDDING INNOVATIVE INTERNET-BASED COMMUNICATION TOOLS INTO BUSINESS MODEL: LONGITUDINAL QUANTITATIVE STUDY

Kolesnik Nadezda, Tretyak Olga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.936-937

AN EXPLORATIVE STUDY OF INNOVATIVE ENTREPRENEURSHIP IN A HOSPITALITY STARTUP CONTEXT

Jeou-Shyan Horng, Chang-Yen Tsai, Chih-Hsing Liu, Sheng-Fang Chou, Da-Chian Hu, Shang-Yu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.819-823

HETEROGENEITY IN INDUSTRY-UNIVERSITY R&D COLLABORATION AND FIRM INNOVATIVE PERFORMANCE

Jun-You Lin, Chih-Hai Yang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.721

ENHANCING EMPLOYEE INNOVATIVE BEHAVIOR THROUGH CUSTOMER ENGAGEMENT: THE ROLE OF CUSTOMER INTERACTIVITY AND EMPLOYEE MOTIVATIONS

Fengzeng Xu, Ying Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.509

THE INFLUENCE OF SUSTAINABLE AND INNOVATIVE PRODUCT PACKAGING ON THE CHINESE CONSUMER BEHAVIOR

Honglei Liu, Kyung Hoon Kim, Huanzhang Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1736

INNOVATIVE PRACTICES IN FASHION COMPANIES: EXAMPLE OF THREE SWEDISH FASHION FIRMS

Håkan Preiholt, Nishant Kumar

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1578-1584

FROM PRODUCT TO CATEGORY: HOW AN INNOVATIVE PRODUCT TYPE COULD GROW INTO A DOMINANT PRODUCT CATEGORY

Bangsil (Esther) Lee, Jina Kang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1116-1117

MATCHING SELF PRESENTATION IN INTERNET DATING SITES TO CONSUMER PREFERENCES – AN INNOVATIVE MATCHING ALGORITHM

Moti Zwilling, Yaniv Gvili

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.970-980

THE SHAPE OF MONEY – HOW INNOVATIVE PAYMENT METHODS IN SERVICES CAN INFLUENCE THE OVERALL STORE PRICE IMAGE

Tomas Falk, Alexander J. Mrozek, Werner H. Kunz, Jeroen J.L. Schepers

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.582